We constructed an analysis of Y-3’s holistic social performance, identified opportunities, and provided a POV on how to proceed in the social space moving forward.

Then translated the core themes from those insights into a visual treatment that explores the way we capture content with fresh and unique perspectives and camera angles, pulling in cues from editorial style to add context.
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One example is the first ever multi-cam Instagram Live story. The live multi-cam coverage of the show reached 20,000 unique viewers on Instagram Live, and clips of the coverage on Instagram Stories garnered 288,000 views. Combined with posts using content from the show, our content reached over 6.6 million impressions.

WEBBY Winner / 2018 / Social - Fashion & Beauty (Video)