In 2021 Braun celebrated 100 years as a brand and with that the moments that’s been in the past.

Throughout history, portrait photography has captured a moment in time; a human identity, culture, and style that celebrates its era past or present.

100 years ago, men’s clean-shaven faces and women’s clean-shaven legs were a symbol of both technological advances in shaving and the prevailing influence of beauty - as Hollywood movies boomed and the 1920s began to roar. The 1950s saw the soul patch break onto the scene through jazz, rhythm, and soul, whilst the 1980s hailed the Chevron mustache, inspired by Magnum P.I. and the iconic Freddy Mercury, who empowered the gay community in a decade of liberation, rock, and new age masculinity.

We created a lookbook that celebrates the styles of yesteryear and exposes how they’ve not only stood the test of time but that they continue to influence modern fashion.

See the video here.
Explore the timeline here.