FIFA wanted to celebrate the impressive growth of women’s football over the last 3 decades, delivering an innovative social campaign that is unique to FIFA, and is seen as a point of reference for digital content in the women’s football space.

We created a multi-faceted campaign to celebrate 30 years of togetherness in the women's game - and show how the tournament has progressed. From epic hero films that bring together legends of the game to seamless highlights of the best action of the past 30 years, to bespoke player illustrations and interactive quizzes presented by stars of the game and a cohesive look and feel to bring all the content together.