Mission: To bring a Swedish app to an international market with the help of influencer marketing.
Influencer marketing is about knowing a guy that knows that guy everyone wants to know. It's about understanding the brand you work with and connecting it to people that have the same vibe. As an influencer marketing strategist I'm in some ways a matchmaker that work with:
Identifying key brands or product influencers.
Creating marketing campaigns and drive greater awareness to a larger set of target consumers.
Tracking key metrics, through mainly Appsflyer and Mixpanel, relating to reach, sales and brand awareness.
Social-media marketing as well as content strategy.
When I started to work with Framkalla, the app existed in Sweden, Norway and Denmark and because of the good work me and my team put in we expanded to Finland, UK, The Netherlands, Italy and Belgium. Mainly because a strong social media strategy the app got an excellent rise of 300 percent in sales during the first year I was a part of it.
"Corinne is a curious doer, who is
extremely ambitious, reliable and at the same time a wonderful team player." / Nino Subotic, CEO Framkalla