BOSS has always been known for their style and their tailored suits but with this campaign the spotlight was put on the use of their suits rather than the brand itself.
I was tasked to shed some light on what's possible to do while wearing a suit. I picked athletes from the worlds of BMX, basketball, skateboarding, dancing and freerunning. By working with a range of athletes, Boss is showing consumers there is still a place for tailored suits, including more adventurous settings.
You can see the full campaign here.