Annex88 was tasked to excite and engage our largest streetwear community and satisfy their thirst to learn more about adidas’ Consortium franchise: an open-sourced collaboration network that puts creative control in the hands of adidas’ most influential sneaker retailers.

So we created SHPTLKS, an unscripted content series that not only educates our audience on what Consortium is, but also uncovers local cultures, inspirations behind the rare Consortium collaborations around the world, and highlights the destinations where these store owners live and what it is that inspires them.

With over 1M impressions, SHPTLKS received a 94% completion rate on Instagram Stories and averaged over a four-minute view rate per episode (as compared to 30 seconds for other video content). These results showcase how a deeper level of storytelling is a passion point for our Consortium audience.

WEBBY Nominee - Advertising / Media & PR / Individual / Social Video