Together with adidas Originals, we needed a way to create hype around launching 22 shoes in a collection that connect shoes from the past with soles from the present.

To launch the new Never Made collection for adidas Originals, we wanted to bring the experience of building never before made adidas shoes to the masses. We did this through Instagram polling, live-work sessions with a cobbler, Jack the Ripper, and more, ultimately driving up enough excitement to sell out the first pairs of the Never Made collection.

WEBBY Winner / 2019 / Social
WEBBY Winner / 2019 / Events